A Must-Read for Founders, Creatives, and Visionaries Who Give Everything—Except to Themselves
ATLANTA, GA, UNITED STATES, February 2, 2026 /EINPresswire.com/ — Entrepreneurs across the United States are facing some of the highest burnout rates of any occupational group. From solo founders to startup leaders to creative freelancers, the pressure to deliver, produce, and perform has never been higher.
Author and strategist Jennifer Y. Afriyie understands that pressure firsthand—because she lived it.
Learn more at TheRestBook.com.
Before becoming a burnout expert and speaker, Afriyie was a corporate climber turned entrepreneur who pushed herself so hard she ended up in the hospital. Her new book, Rest Is the New Hustle: A Blueprint for Thriving Without Burnout, is now resonating deeply with business owners who are committed to growth but exhausted by the grind.
ENTREPRENEURSHIP IS FREEDOM—AND PRESSURE
Entrepreneurs today are navigating inconsistent income, nonstop decision-making, emotional highs and lows, client pressure, marketing fatigue, “always-on” thinking, and blurred work-life boundaries. The responsibility is constant—and often carried alone.
Afriyie explains, “Entrepreneurs don’t burn out because they lack passion. They burn out because they’re carrying everything—vision, strategy, pressure, fear, and responsibility.”
WHY ENTREPRENEURS ARE BURNING OUT FASTER
Today’s founders are building businesses amid economic uncertainty, AI disruption, rising costs, shrinking attention spans, unpredictable markets, and relentless pressure to scale before they’re ready.
Afriyie says the real problem isn’t ambition—it’s pace.
“Success won’t matter if you’re too depleted to enjoy it,” she says. “Entrepreneurs need strategies that protect their clarity, energy, and earning power—not just their calendars.”
A PRACTICAL FRAMEWORK FOR MODERN FOUNDERS
What makes Rest Is the New Hustle especially popular among business owners is its practicality. Using her signature R.E.S.T. Framework™—Reflect, Energize, Strategize, Thrive—Afriyie introduces a repeatable system that helps entrepreneurs reduce overwhelm, stop overworking, restore creative energy, make better strategic decisions, protect mental and emotional health, and build businesses that don’t drain their lives.
Entrepreneurs say the framework is simple, actionable, and surprisingly effective.
One business owner wrote, “Since I started implementing Jennifer’s strategies, I booked three additional clients without increasing stress.”
A NEW MODEL OF SUCCESS
In an era where hustle culture glorifies burnout, Afriyie offers a countercultural message: “Rest is not the opposite of ambition—it’s the foundation of it.”
Her book is becoming a favorite among entrepreneurs who want success without self-sacrifice, growth without exhaustion, and impact without losing themselves.
ABOUT JENNIFER Y. AFRIYIE
Jennifer Y. Afriyie is a keynote speaker, entrepreneur, and creator of The R.E.S.T. Framework™. She helps high achievers, founders, and organizations build sustainable success without burnout by blending neuroscience, personal development, and practical strategy.
Jennifer Y. Afriyie
Brave and Better Co.
+1 404-661-6547
press@braveandbetter.com
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